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Affiliates Quantum Media maintains strategic alliances with other exceptional consulting firms, thus enhancing the aggregate intellectual capital available to our clients. Some of these businesses are outside the New York area. You may contact these firms directly or find out more about Quantum's affiliates through
Barrie Atkin, Atkin Associates - Massachusetts David Breeker Associates - New Mexico Rebecca Sterner, Publishing Consultant - Minnesota Beyond this set of consultants, Quantum Media works with many firms and freelancers in related fields. We frequently manage them for our clients. Our network consists of businesses we've worked with in the past and can highly recommend in such fields as:
Atkin Associates
http://www.AtkinAssociates.com
Barrie Atkin
Atkin Associates Barrie Atkin is president of ATKIN Associates, a marketing and strategy firm based in Waltham, MA that specializes in publishing, new ventures and new media. Specific expertise includes magazine, book and newsletter publishing, direct marketing, Internet marketing, and the integration of offline and online media. The company works with senior executives, boards of directors and line managers to create results-oriented solutions to today's business and organizational challenges. ATKIN Associates helps companies be smarter and make better decisions. The company is especially known for:
Barrie Atkin brings over 20 years experience solving marketing and strategy challenges in large and small media companies. Ms. Atkin has held senior executive positions in marketing, planning and business development at TV Guide, The Miami Herald, Behavioral Health Online and Rodale Press. Barrie has worked with over 100 clients including Rodale Press, Men's Health Magazine, ESPN, ESPN The Magazine, Massachusetts Medical Society, MagazineoftheMonthClub.com, American Prospect Magazine, Boston Women's Health Book Collective, Consumers Union and INC Magazine. A pioneer in new media, Barrie first started helping publishers market online in 1987. She has been an advisor to the Ben Franklin Technology Center, and to technology and Internet start-ups. Other client industries include healthcare, sports and the non-profit sector. Barrie is passionate about finding ways to use new technologies cost-effectively for competitive advantage. She speaks on "What's Working on the Web" and Internet Business Strategies. Barrie holds a BA, cum laude, from Brown University, a MS Ed from the University of Pennsylvania and an MBA from Harvard Business School.
David Breecker Associates, Inc.
http://www.breeckerassociates.com
David Breeker
David Breecker Associates, Inc. David Breecker Associates (dba) is a management consulting firm that helps organizations to refine and reach their objectives. dba offers world-class talent with home-town service, and a national network of clients, associates, and alliances. The firm's functional specialty is strategic planning and business development, for both startups and evolving ventures. dba combines generalist skills and perspectives with deep domain expertise in conventional and digital media, telecommunications, technology commercialization, and the Internet. dba is designed to help its clients compete in today's economy, with tomorrow's technology. dba is a virtual organization, which offers the advantages of complete flexibility, scalability, and minimal financial and administrative overhead. The result is that clients receive tailor-made teams, with expertise customized for each project, on a highly cost-effective "just-in-time" basis. dba pulls together intellectual and technical human resources from many regions, specialization, and industries. Specifically, David himself specializes in strategic planning, competitive analysis and writing. David develops objective-oriented strategies to assist organizations in defining and reaching their goals. He also excels at organizing complex material and analyses, and expressing them in written form; and in financial modeling and projections. His background forms a tapestry of business, creative, and production elements, which are the basis for his work with dba. David devoted nine years to the Hollywood feature film industry, after earning his MBA from Harvard University. He ultimately served as Executive Vice President of Production for Clive Davis Entertainment, a producing arrangement between the former President of Arista Records (Whitney Houston, Carlos Santana) and Tri-Star Pictures. His earlier music career included stints as Principal Double Bass for the Bronx Opera Company and the New York String Ensemble, and Executive Director of the latter group. He taught graphics and printing at the secondary school level as Chairman of the Graphic Arts Department for the Fieldston School. Subsequent to his Hollywood foray, he relocated to rural New Mexico and developed a creative writing career in parallel with his consulting practice. He achieved semi-finalist status in the Academy of Motion Picture Arts and Sciences screenwriting fellowship competition, and recently completed his first novella, "The Way Life Should Be." For a detailed description of dba's capabilities, clients and staff, please check the web site at http://www.breeckerassociates.com.
Rebecca Sterner, Publishing Consultant
Rebecca Sterner
Rebecca Sterner, Publishing Consultant Rebecca Sterner is an independent publishing consultant providing strategic planning and problem-solving for magazine publishers, and creative marketing services in magazine circulation. Clients include successful start-ups and established publications: Utne Reader, Birdwatcher's Digest, Science News, Pillsbury Publications, Catholic Digest, and others. These clients work with Sterner on finance, fulfillment, analysis, marketing and staff development solutions. Clients are not provided with a generic "template" of cliches, but thoughtful customized solutions designed to move the business to the next level of performance. Direct mail packages, renewals series and other promotions created by Sterner's team are known for their effectiveness, creativity and understanding of the editorial product. Current consumer magazine clients range from Meredith and PRIMEDIA to smaller titles like New Moon. Sterner's background includes a year as Interim President for Utne Reader/Lens Publishing. During the owner's sabbatical and search for a new president, Sterner took over management of Utne Reader. She hired and built a completely new management team, launched a book publishing business, brought on-line service from huge loss to break-even, built incentive plan for all employees, implemented open-book and financial accountability policies, and transformed demoralized staff into effective, creative leaders. Her tenure was completed when new president was hired, and she continues to consult with Utne Reader. From 1992-1994, Sterner was chosen by Lila Wallace Foundation and Council of Literary Magazines and Presses to consult with 11 non-profit literary magazines awarded marketing grants. Prior to starting her consulting practice in 1987, Sterner was a publisher/account executive in Webb's Custom Publishing Division. She prospected for new client publishers of sponsored magazines. When successful in selling new projects, acted as general manager on the titles. Launched Bridal Fair, a consumer magazine with a circulation of 150,000--75,000 on the newsstand. Sold advertising and managed the editor, production staff, and 4 independent ad sales reps. Also managed Kawasaki Good Times Magazine and Delta Dental Plan Magazine. Her background also includes 6 years in circulation at The Family Handyman, including three years as the circulation director, where she was known for aggressive testing, and tight, accurate budgets. Working closely with editor, production manager, ad manager and publisher, she was a key to turning around a struggling magazine to profitability. She was responsible for modeling the publishing team's "what-if" scenarios and full publishing financials. Renewal rates, newsstand sales, direct mail response and profitability all improved dramatically during her tenure.
Early in her career, Sterner held various positions related to publishing, including: staff writer for non-daily newspaper, advertising dispatcher for Grand Forks Herald, proof reader, production manager at ad agency specializing in bio-medical accounts, technical writer for large insurance company.
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