media companies and related industries

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Market Sectors

Our clients include private and public companies in these sectors:

  • Digital media
  • Magazines (consumer and trade)
  • Newspapers
  • Newsletters
  • Book publishers
  • Television broadcasters
  • Cable operators and networks
  • Telecommunications
  • Media investors
  • Advertising agencies
  • Service Companies and Organizations

  Spotlight On...

International Content Licensing for the New York Times

We have worked for scores of clients, both large and small, throughout the U.S. and internationally. Many of our relationships are long-term, and clients repeatedly turn to us for our perspective on different business issues. There is almost no business problem we have not tackled.

Many of our projects involve working across multiple media platforms, often integrating offline and online media. We sometimes serve as interim managers, responsible both for operations and longer-term strategy.

Financial firms (investment banks, venture capitalists and private equity firms) investing in media businesses retain us, and we work with them to source deals, conduct due diligence, serve as expert witnesses, and advise portfolio companies.

We also have extensive experience working on media-related issues for non-media companies and organizations, such as high-tech firms or organizations specializing in education, health services or the arts. Projects have included integrating online with offline media, improving corporate communications, and optimizing direct marketing.

Quantum Highlights

International Content Licensing for the New York Times

NY Times Content Licensing

For the Paris office of the New York Times Syndicate (NYTS), business is always brisk. Over 4,000 worldwide publications – both newspapers and magazines – are on the line requesting reprint rights for top articles from luminaries such as Umberto Eco or Thomas Friedman, for political satire cartoons, or increasingly for video content for websites.

Yet when the NYTS approached Quantum’s Europe antenna, the issue was how to develop a portfolio of magazine licenses that the NYTS represented for international licensing, with limited success. Among the titles represented were Harvard Business Review, Women’s Wear Daily (then part of Fairchild), Foreign Affairs, Prospect, and others.

Within a few months, Quantum had identified potential licensees in India, China, Russia, the Middle East and other countries in Europe and Asia. Thereafter, Quantum assisted in the negotiations with licensees, namely in the preparation of business plans and settling equitable terms.

The project also lead to the re-packaging of New York Times and third-party editorial contents in the business and fashion/lifestyle areas for use in foreign newspapers supplements and magazines. Among the third party providers were many top management sources, including McKinsey, Wharton, INSEAD and others. This packaged material also trickled down to new sales contracts in the syndication area.